Victorian Quirks: Celebrating Individuality, Subverting the Most Traditionalist Aesthetic

Isn’t it delicious that in the world of indie fashion, the phrase “traditional aesthetic” is merely a suggestion ripe to be exploited for rebellion?

Country Opulence: Slxtty Makeup Looks with the Cottagecore Vibe

Victorian style may have reigned over the 19th century, but today we have Beyonce and the aesthetic of that opulent age of country fashion and beauty continues to cast a...

Clean Girl Aesthetic Vibe: Pretending Girly Naivety For Fun And Games

They say that femininity and self-expression know no boundaries. This season, the world is generally (and understandably) in the mood for goth. We’re here for it, as you would know....

Indie Aesthetics & Moods

70s Aesthetic Guide: The Roots Of The Witchy Vibe

The 70s fashion aesthetic was a reflection of the tumultuous social and political undercurrents that characterized the decade. With its earthy colors, ethnic patterns and devil-may-care baggy silhouettes, 70s style...

Dark Cottagecore Aesthetic (Cottagegoth) Inspo

If regular cottagecore is too sweet and ditsy for you, you’re not alone. But if the ditsiness is all that you dislike about the aesthetic, then I might have good...

5+ witchy aesthetic clothing items that will make you look and feel powerful

Witchy aesthetic has been popular especially among the feminist-minded indie aesthetic crew, but no fashion is tied too strongly with an organized political movement.

Indie Designer Profiles

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

The Beauty of Contrast: 5 Instagram Accounts that Celebrate Duality

Finding harmony in contrast is that kind of duality that brings balance and beauty to our lives. The principles of several different art forms rely on it, and yet in...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Self

Interior Vibes

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...