9 Tips To Market Your Indie Business On Instagram
In this article:
Instagram has become a powerful marketing tool for many businesses, including clothing businesses.
The app itself provides a range of tools for creators and businesses. It really does a lot to allow you to engage with your potential customers and show them the value of your products.
If done right, you can use Instagram to make sales and increase brand awareness.
But how do you get started? How do you use this platform to its full advantage? In this article you’ll learn the 101 tips.
1. Optimize your Instagram profile.
When it comes to Instagram, the first thing people see is your profile photo. It’s important that you choose a professional-looking photo of yourself and not just a selfie or other random photo of you.
Your bio is also an extremely important part of your Instagram profile. The bio should be written in the third person from the perspective of someone who doesn’t know much about you or your clothing business. This will help potential customers learn more about what you do without being too pushy about it (we’ll get into sales tactics later).
Also make sure that both your username and username URL are optimized for SEO so that they’re searchable on Google and other search engines.
2. Create a content strategy.
Creating a content strategy for your clothing brand is just as important to your marketing strategy as it is for any other Instagram-based business. After all, in order to market your clothing brand effectively, you need to know exactly what kind of content will resonate with your audience.
A good place to start is by defining what “content” actually means in this context: A lot of people confuse “content” with images or short videos; however, we’re talking about something broader here—in general terms, it refers simply bio internet tutorials, so don’t think that just because you’re creating visual media doesn’t mean that you can’t use other forms of storytelling too!
3. Publish visually appealing posts on Instagram.
As with any other social media platform, there are a few things that you can do to ensure that your audience will keep coming back for more.
First and foremost, make sure that you are posting engaging content. This means both text-based posts and visual posts, but let’s be real - visuals beat text on Instagram.
Use contrasting colors and fresh color combinations to get attention.
Promo photo for Monica Vinader jewelry
You should also post consistently so that people are always checking their feeds to see what new things have come up in the last 24 hours or so.
In addition to posting visually interesting photos related to your brand (your products, team members, office space), consider adding video as well. Video content is typically one of the most engaging forms of media available on social media platforms like Instagram. Fortunately, an online video editor can help you create short, engaging videos for your feed. They have templates and features that allow you to add text, graphics, background music and even filters.
4. Use Instagram Stories to boost traffic to your website.
If you’re marketing on Instagram, you should also be using Instagram Stories. You can use the bio section of your profile to link to your website so that people who visit it will see all of the content they’ve been missing out on.
You can also add calls to action and hashtags in your Stories that encourage people who aren’t following you yet to check out specific posts or pages on your website. If a post has a high number of likes or comments, it’s likely that other followers will be interested in it as well. Don’t forget to add music in your Instagram stories to make them more entertaining.
5. Tag products in your photos and videos.
If you want people to find your products and learn more about them, tagging them in photos and videos is a great way to do it. This practice can help you create a more personalized experience for customers since they’ll be able to see all of the different items you offer, while also driving traffic back to your website.
How do tags work on Instagram? Once you tag an item or brand name in a post, it will show up in the “Explore” tab on people’s feeds—and those who follow both you and the tagged brand will see your post appear above any others that don’t include that same tag. This means that tagging products is an excellent way for users who are interested in purchasing clothes from other brands but don’t currently follow any specific clothing companies may come across yours because of its appearance at the top of their feed (and therefore click through).
6. Collaborate with influencers.
One of the most effective ways to market your brand is to collaborate with other businesses and individuals. While collaborating can help you reach a wider audience, it also allows you to discover new friends who share similar interests and values.
Collaborations can take many forms: You might partner with an influencer or another business in your city, region or country; you may decide that it makes sense to create a limited edition item together (for sale online); or both parties could work together on marketing campaigns. If the collaboration has a creative component—such as designing clothes together—you will likely want access to the resources needed for this process, such as patterns and fabric swatches.
7. Promote your Instagram account on other social media platforms.
If you are going to use Instagram to promote your clothing business, it is important to promote your account on other social media platforms. For example, you can post a link to your Instagram page on Facebook and Twitter. You can also use hashtags for cross-promotion purposes.
8. Share your Instagram posts with email subscribers.
Email marketing is one of the most effective ways to market your clothing business. The good news is that it’s also one of the easiest ways to do so. The challenge, however, is building up an email list for yourself before you can start sending out emails about your clothing line.
What does it mean to market using email? It means reaching out directly to people who are interested in what you’re selling and letting them know when there’s something new or exciting happening with your company. In other words, it’s not spammy or annoying—it’s helpful!
9. Encourage users to tag you in their photos and videos.
Encourage users to tag you in their photos and videos. If a user posts a photo that features your product, encourage them to tag your profile in the image so that it shows up on your feed. You can also ask them if you can use the image as an advertisement for your brand with a credit and link back to their Instagram profile, which will help spread awareness about who they are and how much they love your products.
This is also an opportunity for other users who see these images or videos of yours on Instagram to learn more about you!
Now that you know what it takes to market your clothing business on Instagram, it’s time to get started. Don’t forget: the key is consistency! Consistent posting and promotion will make a big difference in how much engagement you get from followers.