Daily posts about unsung independent designers and crafts(wo)men, and their aesthetics
Looking to add some freshness and fun into your wardrobe? Embrace the vibrant pastel tones of spring.
Gone are the days of minimalism being synonymous with nude. Kim K has taken this hue and transformed it into a bold, daring shade that radiates confidence!
Are you ready to take your wardrobe up a notch with the latest y2k aesthetic? If so, you’re in luck.
Indie Aesthetics & Moods
Baddie fashion, also referred to as ‘baddie aesthetics’, is a term used to describe a look that is dark, sexy and quite rebellious.
Looking for something §%&*ing adorable? Introducing softcore aesthetic, perhaps your new favourite indie aesthetic.
Hero image via nouw.com/matildadjerf
Indie Designer Profiles
Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...
Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...
Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...
More in the blog
Indie Beauty
Digital
The fairy grunge aesthetic is all about combining elements of fairy tales and grunge music to create a charming but groovy style.
Hero art by Igor Piwowarczyk
Danish pastel is most often associated with the room decorating style, but as always aesthetic fashionistas have figured out a way to do Danish pastel as a fashion aesthetic.
Lifestyle
Interior Vibes
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