Classic or Bold? Comparing Old Money and New Money Aesthetics In Makeup

The comparison between old money and new money aesthetic subcultures is often made with regards to fashion and makeup styles.

Old money aesthetic is characterized by understated, yet sophisticated attire and subtle makeup. What the old money people are doing is is sometimes referred to as inconspicuous consumption. That means all the apparel is high-end, but it looks fairly basic and as such it doesn’t draw attention to itself. This often means classic, tailored clothing, minimal makeup, and simple, understated jewelry. To an untrained eye the look will seem basic. So, unless the person in question is in a location where you’d expect rich people, they will probably come off middle class at best. Colors are muted shades that blend in, contribute to a sense of simplicity, and do not attempt to draw attention.

On the other hand, new money aesthetic vibes are characterized by the so-called flossing, which is flaunting your wealth and putting up a proper spectacle with it. Outlandish and flashy clothing is often seen, with bright, vivid colors like red and orange, this aesthetic is much or fun and artsy. Makeup is also dramatically overstated, featuring heavy glam, elaborate manicures, and even facial tattoos. Hair colors are anything other than natural. Eye-catching jewelry and statement pieces are combined together to create shocking and attention grabbing outfits.

Jamie Genevieve

If there are two celebrities to embody each of these aesthetics, it would be Victoria Beckham and Nicki Minaj.

Overall, the two aesthetic subcultures present sharp contrasts when it comes to fashion and makeup styles. Old money looks for understated sophistication that doesn’t draw attention, whereas new money looks for extravagant outfits that will be sure to be noticed.

Both are visually impressive in their own way. Which one should you choose? It all depends on the preferred outcome. If you’re someone who loves treating clothes as costumes, you might even like to do old money on work days and new money at the weekend.

Makeup Inspo: Old Money Is Classy But New Money Is More Fun

Suit from IG @matters.ge

Dress from Baltic Born

IG @damilolaa.xo

When it comes to celebrity fashion and makeup styles, there is often a stark contrast between old money and new money sensibilities. Those with old money prefer a more traditional aesthetic that incorporates a certain level of conservative discretion and privacy that keeps it from becoming too ostentatious. They tend to focus more on classic styles that elicit a feeling of elegance and sophistication without overdoing it. This involves pairing timeless jewelry with staples from renowned fashion houses, investing in higher quality items that will have greater longevity than trendier ensembles, and maintaining hairstyles and makeup that remain subtle.

In sharp contrast, many new money celebrities like to show off their wealth in the form of flaunting their possessions and possession of the latest trends. There is a tendency to prioritize fashion and makeup pieces that garner attention, while also splurging on fewer items that come with a much higher price tag. Their hairstyles are often more elaborate, and their makeup is designed to be more eye-catching in order to accentuate their features. Luxurious jewelry and designer clothing are just a few of the items these celebrities are willing to purchase in order to accentuate their exuberant style.

Overall, the two aesthetics definitely differ in terms of the way they project their wealth. Old money is all about understated elegance and a discreet level of luxury, while new money shows off their growing wealth and invests in more flashy and expensive pieces.