All articles that vibe with normcore

Black Dress Aesthetic: Styling a black dress aesthetically

Plain black dresses can be either aesthetic or boring, depends on whether you try to style them at all.

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...