Magical Engagement Rings: Wonder You Can Wear

Some couples want their ring to feel like more than jewelry - they want it to feel magical. A magical engagement ring captures a sense of wonder and enchantment in...

Victorian Quirks: Celebrating Individuality, Subverting the Most Traditionalist Aesthetic

Isn’t it delicious that in the world of indie fashion, the phrase “traditional aesthetic” is merely a suggestion ripe to be exploited for rebellion?

Country Opulence: Slxtty Makeup Looks with the Cottagecore Vibe

Victorian style may have reigned over the 19th century, but today we have Beyonce and the aesthetic of that opulent age of country fashion and beauty continues to cast a...

Indie Aesthetics & Moods

Exploring Dark Femininity: Origins and Evolution of a Mysterious Aesthetic

Dark femininity is a captivating aesthetic in digital art, fashion and makeup. I think its main appeal is that it evokes that feminine sense of seductiveness and mystery, yet also...

Old Money in Winter: Wardrobe Inspo that Shows Refined Taste

In the realm of fashion, some styles transcend time, evoking an air of elegance and refinement that never completely goes out of vogue. One such timeless aesthetic is the minimalist...

Pink Aesthetic Clothes: From The Romantic To The Boss Bitch

All photos except hero via Matches Fashion, retrieved 27 Jun 2022

Indie Designer Profiles

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

The Beauty of Contrast: 5 Instagram Accounts that Celebrate Duality

Finding harmony in contrast is that kind of duality that brings balance and beauty to our lives. The principles of several different art forms rely on it, and yet in...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Self

Interior Vibes

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.