Peasant Blouses Explained: Embroidery, Smocking & Styling

Loose, gathered, full-sleeved and usually white: the peasant blouse is one of the oldest shapes in European clothing, and fashion rediscovers it every decade. Behind the romantic name is a...

Magical Engagement Rings: Wonder You Can Wear

Some couples want their ring to feel like more than jewelry - they want it to feel magical. A magical engagement ring captures a sense of wonder and enchantment in...

Victorian Quirks: Celebrating Individuality, Subverting the Most Traditionalist Aesthetic

Isn’t it delicious that in the world of indie fashion, the phrase “traditional aesthetic” is merely a suggestion ripe to be exploited for rebellion?

Indie Aesthetics & Moods

Romantic but Rough Around The Edges: The Fusion of Grunge and Cottagecore Aesthetics

In a world where fashion trends constantly evolve, two contrasting aesthetics have captured the hearts of individuals seeking a unique and captivating style: grunge and cottagecore.

Light Academia Aesthetic Guide & Outfits

Dark and light academia aesthetics have been around since the heyday of blogging, but they still capture our imagination.

Embracing the Librarian Aesthetic - The Nerdy Aesthetic Trend

The fashion industry keeps throwing new trends at us every year, and while some stick around for a while, others soon disappear into obscurity.

Indie Designer Profiles

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

The Beauty of Contrast: 5 Instagram Accounts that Celebrate Duality

Finding harmony in contrast is that kind of duality that brings balance and beauty to our lives. The principles of several different art forms rely on it, and yet in...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Self

Interior Vibes

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.