Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Aesthetics & Moods

The Coolest Trends for the Power of Hot Pink Aesthetic

Hero: A baddie three-piece in hot pink sequin (bralette, pantalones and jacket) from Etsy: PerfectHolidayAllen

Exploring Dark Femininity: Origins and Evolution of a Mysterious Aesthetic

Dark femininity is a captivating aesthetic in digital art, fashion and makeup. I think its main appeal is that it evokes that feminine sense of seductiveness and mystery, yet also...

80s Aesthetic Vibe: Boldness Doesn't Get Old

80s was the decade of the working girl, probably a relative of the 2000’s hustler culture - but we owe a lot to it for the emancipation it brought.

Indie Designer Profiles

Karla Deras (The Line by K, Los Angeles)

Karla Deras Chambers is a womenswear designer and former blogger at Karla’s Closet.

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Get Your Hands On These Unconventional Collectibles & Join the Fun Online

You may have seen the latest celebrity toting a handbag by the most sought after designer brand. But who’s to say that’s the only way to express their unique style?...

Self

Interior Vibes

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.

10 Guidelines for a Gorgeous Minimalist Home

Minimalist homes have been increasingly popular ever since Millennials started having a say in things interior decor.