Clean Girl Aesthetic Vibe: Pretending Girly Naivety For Fun And Games

They say that femininity and self-expression know no boundaries. This season, the world is generally (and understandably) in the mood for goth. We’re here for it, as you would know....

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

Regal Elegance With An Edge: Yellow Chrome Nails For A Fresh Quiet Luxury Look

Indie fashion is about breaking away from mainstream norms, but nobody says that the break must be violent every time. There are quieter and more creative ways to embrace the...

Indie Aesthetics & Moods

Exploring Dark Femininity: Origins and Evolution of a Mysterious Aesthetic

Dark femininity is a captivating aesthetic in digital art, fashion and makeup. I think its main appeal is that it evokes that feminine sense of seductiveness and mystery, yet also...

Embrace the Majestic Allure of Purple: Elevating Winter Fashion to New Heights

Is it time to bid farewell to the vibrant lilacs of summer, or can you wear it aesthetically even in winter?

Girl Grunge Rebellion: How Fancy Dresses and Slogan Tees are Reshaping the 90s Comeback

Do you sometimes wish you could transport yourself back to the cool and carefree 90s? Well, I’m afraid all we’ve got here is the fashion.

Indie Designer Profiles

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Mantra Material: Find Faith in Life’s Possibilities with These 5 No-Nonsense Quotes

For many of us, it can seem like navigating life’s peaks and troughs can be daunting, if not impossible. In order to tackle life’s adversities, many of us turn to...

Hope Springs Eternal: 5 Rare Quotes to Guide Us on Life’s Path

We’ve all seen them - the inspirational quotes on social media, the mantras on coffee mugs, the messages in the back of your favorite fashion magazine. There’s no denying that...

The Best Pets For Small Studio Apartments (That Are Low Maintenance)

I know it does not come off as heartfelt as it perhaps should, we’re talking about our pet friends here after all. But I think it’s important to keep realistic....

Self

Interior Vibes

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...