Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Aesthetics & Moods

Chic and Charming: Baby Pink Nails for a Coquette Spring

Coquette aesthetic is big this spring. Let’s look at how it shows up in nail art trends, where femininity always meets playfulness.

Exploring Dark Femininity: Origins and Evolution of a Mysterious Aesthetic

Dark femininity is a captivating aesthetic in digital art, fashion and makeup. I think its main appeal is that it evokes that feminine sense of seductiveness and mystery, yet also...

Indie Designer Profiles

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Dark Feminine Energy Affirmations: A Powerful Essence to Embrace

Hero credits: Photography by IG @melony.lemon

Mantra Material: Find Faith in Life’s Possibilities with These 5 No-Nonsense Quotes

For many of us, it can seem like navigating life’s peaks and troughs can be daunting, if not impossible. In order to tackle life’s adversities, many of us turn to...

Exploring Masculine and Feminine Energies in 2023 Fashion

Hero is an athleisure-inspired top from Etsy: marcellanyc

Self

Interior Vibes

10 Guidelines for a Gorgeous Minimalist Home

Minimalist homes have been increasingly popular ever since Millennials started having a say in things interior decor.

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.