Victorian Quirks: Celebrating Individuality, Subverting the Most Traditionalist Aesthetic

Isn’t it delicious that in the world of indie fashion, the phrase “traditional aesthetic” is merely a suggestion ripe to be exploited for rebellion?

Country Opulence: Slxtty Makeup Looks with the Cottagecore Vibe

Victorian style may have reigned over the 19th century, but today we have Beyonce and the aesthetic of that opulent age of country fashion and beauty continues to cast a...

Clean Girl Aesthetic Vibe: Pretending Girly Naivety For Fun And Games

They say that femininity and self-expression know no boundaries. This season, the world is generally (and understandably) in the mood for goth. We’re here for it, as you would know....

Indie Aesthetics & Moods

Nostalgic Minimalism: Reviving the Romance of Past Eras without Wearing a Costume

In the world of fashion, trends often draw inspiration from the past, allowing us to revisit and reimagine the romance and charm of bygone eras.

Baddie Aesthetic Outfits (Classic & Edgy - The Atomic Blonde)

Baddie fashion, also referred to as ‘baddie aesthetics’, is a term used to describe a look that is dark, sexy and quite rebellious.

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Designer Profiles

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

The Beauty of Contrast: 5 Instagram Accounts that Celebrate Duality

Finding harmony in contrast is that kind of duality that brings balance and beauty to our lives. The principles of several different art forms rely on it, and yet in...

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Self

Interior Vibes

10 Guidelines for a Gorgeous Minimalist Home

Minimalist homes have been increasingly popular ever since Millennials started having a say in things interior decor.

Power of Simplicity: 7 Minimalist Hacks for a Stylish and Streamlined Life

In a world drowning in consumerism, the allure of minimalism has captured the imagination of countless individuals. We are all seeking to break free from the chains of distraction after...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.