All articles that vibe with soft-girl

Softcore aesthetic (soft girl): Cute as kawaii minus the prints

Looking for something §%&*ing adorable? Introducing softcore aesthetic, perhaps your new favourite indie aesthetic.

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.