Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Aesthetics & Moods

Softcore aesthetic (soft girl): Cute as kawaii minus the prints

Looking for something §%&*ing adorable? Introducing softcore aesthetic, perhaps your new favourite indie aesthetic.

The best of Green Aesthetic Clothes for Cottagecore, Grandmacore and 60s Aesthetics (July 2022)

Indie aesthetic culture is all about expressing your personality, and green isn’t exactly the first color to come mind when we’re trying do that. But there are so many shades...

Y2K & Webcore Aesthetics: The Y2K Aesthetics Inspired by Early Internet

Webcore aesthetic is a term used to describe a certain style of web design that is characterized by its retro, edgy and often Windows-heavy look or the era around year...

Indie Designer Profiles

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Beyond Friends and Wine: Unleashing the Power of Anti-dating Apps To Get Over a Breakup

Breakups can be tough, and navigating the dating scene after a relationship ends can feel even more overwhelming than it already does these days. It’s good to see that there...

How to Completely Relax When Staying in a Hotel

For many, traveling for work can be a stressful and exhausting experience. The constant rush to catch flights or meetings, lack of sleep, and unfamiliar settings all accumulate to an...

Self

Interior Vibes

10 Guidelines for a Gorgeous Minimalist Home

Minimalist homes have been increasingly popular ever since Millennials started having a say in things interior decor.

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.