Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Aesthetics & Moods

Baggy Jeans Outfit Aesthetic

Hero image, from the left: DSQUARED SS 2015, Etsy: ohyeahrock (available 2022), fashionghana.com

Femininity is Back in Style - So Let’s Get Dressed

Femininity has made a come back this year - and it’s never looked so good.

Infusing Darkness into your Minimalist Wardrobe: Minimalist Goth Styles for The Adventurous

Let’s take a walk on the dark side of the minimalist fashion movement, where sleek lines meet dark aesthetics to create a style that is both mysterious and effortlessly chic....

Indie Designer Profiles

Melissa Leapman

Melissa Leapman is perhaps the most widely known indie knit and crochet designer.

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Exploring Masculine and Feminine Energies in 2023 Fashion

Hero is an athleisure-inspired top from Etsy: marcellanyc

Cottagecore Underwear: What did Victorians wear? (Don’t pretend you’re not curious)

Hero is Victorian-inspired nightwear from MaddeVintageInspired

Best Cuddly Pets That Are Not Cats or Dogs

We’ve all heard it: cats and dogs are the quintessential pets. But if you’re looking for something a bit more… well, cuddly, you need not limit yourself to the standard...

Self

Interior Vibes

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...