Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

The Seductive Allure of Plum Hair: An Aesthetic Enigma

Bold choices in personal style have become a form of rebellion against the mundane, and for a good reason. There’s a beautiful feedback loop where the way we style ourselves...

Indie Aesthetics & Moods

Fairycore Aesthetic Outfits & Guide

One of the most charming indie aesthetics in both fashion and room decor is fairycore.

Old Money in Winter: Wardrobe Inspo that Shows Refined Taste

In the realm of fashion, some styles transcend time, evoking an air of elegance and refinement that never completely goes out of vogue. One such timeless aesthetic is the minimalist...

Techcore Aesthetic: How to create a techwear outfit that will turn heads

Techwear or sometimes techcore is a fashion style that combines functionality with the appropriate aesthetics.

Indie Designer Profiles

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Dark Feminine Energy Affirmations: A Powerful Essence to Embrace

Hero credits: Photography by IG @melony.lemon

The Roots of Boho: Get Inspired By Eastern and Southeastern European Traditional Clothing

The boho aesthetic, born out of the countercultural movement of the 1960s, still to this day embodies a carefree and eclectic lifestyle as a counterpoint to the culture of corporate...

Self

Interior Vibes

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...