Gray Aesthetic in Fashion: The New Scandi Minimalism

There’s a lot of variety when it comes to the aesthetic moods that can be achieved through clothing. One such example is gray, which has become an all-encompassing color for many brands and artists in recent years because they believe there isn’t just one way people should dress; rather every individual deserves their own unique style!

The gray aesthetic is all about balance. It’s the perfect combination of clean lines and soft colors, with just enough pops of color to keep things interesting without being too much at once. The best part? You can take these cues from either side - minimalist or techcore style.

Gray Aesthetic Clothes: The New Scandi Minimalism

The gray aesthetic has been growing in popularity in recent years, with many people drawn to its minimalist and understated style. This trend can be seen across a variety of mediums, from clothes to digital artworks such as iPhone backgrounds and desktop wallpapers. Why is it?

Sure, it might be that people just seek to create a more muted and subtle look because they like the look of it. But it might also be that people are in fact looking for simplicity.

In the past few decades, most aesthetic moods revolved at first around optimism in regards to technology and our tech-heavy future, and then (when that faded) around the romantic past where technology didn’t yet exist.

Among the former there are aesthetics like lofi, techcore, vaporwave and synthwave, webcore and other flavors of y2k aesthetics.

As for the latter, we have cottagecore of course and other than that all the more recent mid-century retro aesthetics.

It looks like both the optimism and the romantic retro mood is out now and people simply look for something that looks aesthetically pleasing - pastel aesthetics, the Danish pastel look, different variants of minimalism.

Well, the gray aesthetic fits very into that.

What does the gray aesthetic evoke

Most people believe that gray is not a happy color. This might be because gray is often used to depict sadness or depression. Movie scenes that are heavier or mildly scary usually have a darker gray tone to them.

You can definitely take your grays towards darkcore in this way.

But at the same time, the gray aesthetic is in fact perfect for those who want to create a calm and relaxing space. Whether you’re using it for your wardrobe or for your digital art, just remember to keep things simple and understated.

• In fashion particularly, using fluffy or bulky knits to add the feeling of comfort instantly lifts the mood of the grays.
• If you are more into techcore or sporty aesthetics, the right functional accessories do that as well. Gray is surprisingly versatile when it comes to aesthetic fashion.
• There is a huge overlap with academia and tomboy aesthetics too. Academia, tomboy and grandpa chic aesthetics use a lot of gray clothes so you will be able to reuse clothes between them.

1. Soft gray aesthetic inspo

na-kd.com, Reborn balance sweater dress

Edgy baddie aesthetic via na-kd.com, Bandeau midi dress

jjshouse.com

2. Grandpa and tomboy gray aesthetic inspo

Tomboy chic in gray

3. Tech and sporty gray aesthetic inspo

carbon38.com

The gray aesthetic in fashion

If you want to go for the softer and cozier side of gray aesthetic, you will basically go for an aesthetic mood that developed from the Scandi minimalism.

Scandi style always used a lot of whites and grays. There are gray aesthetic digital artworks now as well as clothes, but the clothes in gray aesthetic can lean into several different aesthetic moods, from minimalism to techcore.

In this way, the gray aesthetic is all about balance. It’s the perfect combination of clean lines and soft colors, with just enough pops of color to keep things interesting without being too much at once.

The best part? You can take these cues from either side - minimalist or techcore style.

How do you achieve gray aesthetic? You can achieve gray aesthetic by using a lot of whites and grays in your styling. This can be done in either a soft and minimalist way or tech and sporty way, depending on your preference.

You can also add pops of color, such like neon. That will keep things interesting without going overboard.

na-kd.com, Cups mini dress

Gray is an all-encompassing color that can be used in a variety of mediums, from clothes to digital artworks. It’s the perfect combination of clean lines and soft colors, with just enough pops of color to keep things interesting without being too much at once. You can take these cues from either side - minimalist or techcore style. gray aesthetic is growing in popularity because it provides a simple and understated look that many people are drawn to.