Mediterranean Tile: The Trendy Twist on White and Blue Nails You Need to Try

So, summer is apparently gonna come back some day (or so they say). The season of sun-kissed skin, beach escapades, and, of course, the classic combination of white and blue...

Victorian Quirks: Celebrating Individuality, Subverting the Most Traditionalist Aesthetic

Isn’t it delicious that in the world of indie fashion, the phrase “traditional aesthetic” is merely a suggestion ripe to be exploited for rebellion?

Clean Girl Aesthetic in Makeup: 5 Looks To Radiate Your Inner Glow

I know it’s so cliché for spring, but there’s an emerging trend that embraces the calm and simplicity of soft minimalism, combining it with the beauty of classic femininity. It’s...

Country Opulence: Slxtty Makeup Looks with the Cottagecore Vibe

Victorian style may have reigned over the 19th century, but today we have Beyonce and the aesthetic of that opulent age of country fashion and beauty continues to cast a...

Beauty Magic: Embracing Your Charismatic Aura Through Eye Makeup

Everyone will tell you, perhaps well-meaningly, that true charisma shines from within. But they will also usually admit that wearing certain types of shoes or outfits makes them feel more...

Not-So-Blooming White Nails: Short White Nail Art Tips In The 2024 Goth Spring

Spring is finally here - at least in theory - and it’s cliche time of the year to ditch those dark and moody colors in favor of something fresh, vibrant,...

Bows, Beats, and Fierce Fashion: Channel The Big Glam Every Day

I know that bows are not the first thing you imagine when I say k-pop, but… are you ready to take your fashion game up a notch? The latest fad...

Regal Elegance With An Edge: Yellow Chrome Nails For A Fresh Quiet Luxury Look

Indie fashion is about breaking away from mainstream norms, but nobody says that the break must be violent every time. There are quieter and more creative ways to embrace the...

The Swimwear Aesthetic Trends That Everyone Will Be Wearing This Summer

Fashion watchers and beach enthusiasts are on the lookout for the latest swimwear trends as the weather starts to get warmer and sultrier in different parts of the world. According...

8 Reasons Maximalist Style Reigns Supreme: From Ultra Hygge to Cottagegoth

Do you find yourself constantly drawn to spaces that burst with colors, patterns, and unexpected combinations? If you’re tired of the starkness of Scandi minimalism, then it might be time...

Minimalist Grunge: The Evolution of Rebellion in Fashion

Minimalist grunge is a way to embrace the unconventional, rebellious spirit of grunge fashion while adding a contemporary twist.

Minimalist Mind: Cultivating Inner Peace in a Fast-Paced World

Welcome to a secret realm where simplicity meets serenity, and tranquility is found amidst the chaos of our fast-paced world. It’s a place where the whisper of a gentle breeze...

Boho and Not-So-Boho Charm of Embroidery: From Counterculture to Modern Cool

Embroidery seems like too much of a statement to stay in the fashion landscape for long, but it is surely not just a one-trick pony!

Oversized Jacket Trend, Feminine Style

Hero outfit is an oversized shirt with split back from FloAtelier

Deep Red Nail Polishes: Put Your Sassy Side Out There

Hero nail art from @olootka_nailart

Vibrant Ethnic Combo: Purple and Green Nail Art Inspo

Are you ready to shake up your nail game? Feel like adding a pop of color to your outfit?

The Inner Edge: Ashy White Asian Hair Inspo

Are you ready to make a bold statement with your hair? Embrace the charm of silver Asian hair and explore a range of aesthetics, from kawaii cuteness to scandi minimalism...

Naturally Glamorous: Dip Nail Ideas for Effortlessly Chic Nails

Hey there, my friend! Let’s dive into the world of natural dip nails and explore the magic behind their glamorous allure. There’s something utterly captivating about the understated beauty and...

90s Nails: 5 Iconic Designs for the Y2K Charm

Close your eyes and let’s take a trip down memory lane to the enchanting era of the 90s. Ah, yes! The decade of simpler times, mesmerizing landline phones, and the...

From Tradition to Trend: Eastern Europe’s Irresistible Spell

Hero is a necklace with ethic pattern from StanUaMarket

5 Must-Try Warm Gourmand Scents for the Change Of Season

Honey oil perfumes from TarifeAttar

From Whispers to Memories: Longest Lasting Perfumes That Leave an Impression

In the world of fragrances, there exists a mystical realm where scents transcend their initial allure and transform into something truly captivating. We’re talking about long-lasting perfumes, the olfactory wonders...

Unconventional and Irresistible and C-c-c-curly: Bold Rainbow Curls

Buckle up, because today we’re diving head first into a world of fearless self-expression that knows no bounds. Picture yourself feeling like an absolute icon, with a mane that screams...

Light Up The City: Bright Red Ariel Hair Inspo

In the full rainbow spectrum of hair colors, few shades can command attention quite like the fiery charm of bright red hair. With its ability to clash or complement various...

Light Pink Hair for Edgy Coquette Aesthetic - The Perfect Balance

Light pink hair is the ultimate way to express the combination of sweet and edgy - your inner edgy coquette. Whether you want to make it closer to the enchanting...

10+ Coquette Nails Ideas: Gorgeous Pale Pink Nail Art

Hero are ribbon nails from @yona___nail

V-Layered Haircuts to Inspire Your Cheeky Minimalism

Hair in hero shot by @artistic.aestheticss

What Are the Aesthetic Treatment Trends in 2024?

It’s time to say goodbye to 2023! Now is the best time to create goals for the year, and why not start with planning your glow-up? We are here today...

How To Texture Long Hair For The Cheeky Vibe (Incl Haircare Essentials & Ingredients)

If you ever worked corporate, you probably know the day to day life as dominated by sleek and polished hairstyles. Well, textured hair has emerged as a refreshing departure from...

Blossom Into Your Inner Wild Child: Retro Accessories Inspired by Nature’s Audacious Beauty

Green and pink moody floral interior from @thetruthbehindthe_decor

Retro Volume On Straight Hair: How to Straigten Hair With Volume

If there’s one look to rule them all, it’s that of a sleek, voluminous blow-out that looks effortlessly stunning. And if any hair-goal is worth pursuing, it’s this one -...

Asian Hair Inspo: Chunky Blonde Highlights to Give You a Fierce Look

East-Asians are often trendsetters when it comes to beauty and fashion, and the latest trend in hair color has taken their look to the next level! Blonde chunky highlights have...

Girl Grunge Rebellion: How Fancy Dresses and Slogan Tees are Reshaping the 90s Comeback

Do you sometimes wish you could transport yourself back to the cool and carefree 90s? Well, I’m afraid all we’ve got here is the fashion.

The Chicest Way to Minimalism in 2024: Rich Girl Manicure

Hero nail art is a metallic glaze from @noor.nailbar

10 Most Aesthetic Purple Hairstyles (Featuring Purple Ombre, Chunky Highlights, and Grungy Hair)

When it comes to fashionable hair makeovers, purple is having a major moment right now. Whether you’re looking to rock a subtle ombre style to add a touch of flair...

Embrace Your Inner Chameleon: Effortlessly Chic Wig Hairstyles for Natural Curlies

Do you wear wigs? They can save you plenty of time, especially of your natural hair is hard to tame.

Aesthetic Haircut inspo for the dark side of academia aesthetic

When it comes to dark academia, the beauty look is all about embracing a timeless classic with a modern edge. Think of it as a scholarly yet glamorous aesthetic, a...

Seductive Serenity: 7 Sensual Self-Care Rituals for Coquette Energy

In a world that in most circumstances demands seriousness and conformity, there is a captivating energy that thrives on allure, magnetism, and a flirtatious energy - the essence of the...

Pointy Bad Gal: 15+ Baddest Nail Designs with Ballerina Tip

Matte neon ballerina press-ons from SimmiPressed

Your Girly Tomboy Era: What Nails To Wear?

In the realm of fashion and personal style, there exists a captivating paradox known as the “girly tomboy” aesthetic.

Velvet Nails: Luxurious and Textured Mani To Try At Home

In the world of instagrammable nail art, there’s always a new trend that captures everyone’s attention. This fall and winter, one of the trends are the velvet nails.

Exploring the Rezo Cut: To Get or Not to Get?

Hero is Yasmeen Ghauri in Playboy, 1994

Femininity is Back in Style - So Let’s Get Dressed

Femininity has made a come back this year - and it’s never looked so good.

Minimalist Spice-Up Your Makeup: 3 Easy Ideas To Take Your Look For a Spin

Are you ready to take your makeup look to a whole new level?

Tech Trends: 3 Smart Home Gadgets for New Parents

Parenting is not easy. Be it in the form of teaching the little ones manners and ethics, making them learn the numbers, ensuring their safety, or monitoring them. All these...

You Deserve the Softest Beauty: Nude & Pink Nail Inspo For Every Mood

Hero are pearly press-ons from STARRYPLAYSNAIL

Pretty in Punk: Aesthetic Inspiration from Iconic Muses

From the girly Debbie Harry to the more daring Siouxsie and her likes - punk fashion has always been about standing out from the crowd and being eye-catching.

Aesthetic Necklace Styles: What Has Been Hot In 2023

When it comes to jewelry, necklaces can be the epitome of timeless elegance and versatility, or the perfect way to show your allegiance to a subculture. Often, they can be...

Minimalist Edge with a Soft Goth Flair: Styling The Black French Tip (Inspo)

You don’t have to be a goth to love the timeless elegance of black french tips and have the perfect winter look. Unleash your inner beauty and create the perfect...

Enchant This Halloween: Spellbinding but Simple Goth Red Nail Looks

As the dark nights slowly creep in and summer fades into the distance, so too does our wardrobe change, along with our makeup looks. And in a way, embracing fall...

15+ Stunning Auburn Hair Looks: Unlock the Magic of Dark Red Hair

Hero is a spicy copper ginger coloration from IG @marissaknighthair

Dressing for the Worst: 3 Terrible Fashion Trends That Looked Good On One Celebrity

Fashion, like art, is a realm where rules are made to be broken, and trends come and go faster than a runway model’s strut. While some styles effortlessly captivate the...

Disco Fever: A Look at Subcultures and Its Influence on Music and Beyond

Do you ever think back to the 1970s and all you ever think is the hippies, bell bottoms, and polyester fabric? That’s a pretty limited worldview.

Blonde, But Better: The Lived In Blonde, or the Beach Bum Hair For Your Summer Nostalgia

If you’ve been looking for a fresh way to update your look, “lived in” blonde hair might just be the ticket. This style is gaining popularity just now at the...

Gracefully Grey: 10 Best Grey Highlights Styles from Colorists of Instagram

Fashion and style don’t have to be complicated, and grey highlights show that you don’t have to go bold and striking to make a statement.

Sustainable Home Decor: 5 Indie Brands Making a Difference

Hey there, decor enthusiasts! We’re about to embark on a journey into the world of sustainable home decor. It’s not just a trend, it’s a lifestyle change that’s taking the...

The Crimped Hair Trend: A Look Through the Ages

Hero credits: IG @wiggins__hair

Unlocking Your Inner Angel with Angelcore Aesthetic Outfits

Angelcore is an aesthetic that takes a feminine look to its extreme. Characterized by whites and beiges, angelcore outfits often feature flower crowns as the ultimate accessory.

The Allure of Sage Green Aesthetic in Fashion

Are you looking for a color that can give you that earthy and minimalistic vibe? Look no further than sage green. This muted green hue has been making waves in...

50s Aesthetic Guide: The Classic Feminine Style

The 50s aesthetic in women’s fashion is a style that never really left the fashion circles. It is not usually known as 50s retro, mid-century retro or anything like that....

A Guide to Pulling off the Fairy Grunge Aesthetic

Fairy grunge is an aesthetic that mixes the influences of fairycore and grunge together into a spicy mix. In fairy grunge, there is no question about whether to style yourself...

70s Aesthetic Guide: The Roots Of The Witchy Vibe

The 70s fashion aesthetic was a reflection of the tumultuous social and political undercurrents that characterized the decade. With its earthy colors, ethnic patterns and devil-may-care baggy silhouettes, 70s style...

Embracing the Librarian Aesthetic - The Nerdy Aesthetic Trend

The fashion industry keeps throwing new trends at us every year, and while some stick around for a while, others soon disappear into obscurity.

80s Aesthetic Vibe: Boldness Doesn't Get Old

80s was the decade of the working girl, probably a relative of the 2000’s hustler culture - but we owe a lot to it for the emancipation it brought.

Capturing the Soulful R&B Aesthetic in Art & Fashion

If you’re a fan of R&B music, you already know that it’s all about soulful, heartfelt lyrics that make us feel all the feels. B

The Coolest Trends for the Power of Hot Pink Aesthetic

Hero: A baddie three-piece in hot pink sequin (bralette, pantalones and jacket) from Etsy: PerfectHolidayAllen

Workout Aesthetic: How to Bring Movement to Your Home Office with Aesthetic Workout Pictures

Working out doesn’t only have benefits strictly related to a gym.

Athleisure Shoes Inspo for Spring 2023

Spring is a great time to update your athleisure wardrobe with the freshest, most fashionable shoes. Whether you’re looking for vibrant colors, standout styles or just an overall athleisure look...

Fashion & Football: Where The Two Worlds Cross

At its core, football has always been a sport that emphasises freedom of expression. It’s a place where improvisation is applauded and the game’s most talented players are celebrated as...

Army Aesthetic: Soft Militarycore Guide & Inspo

The “army aesthetic” is a fashion aesthetic that is sometimes referred to as “militarycore.” It is a type of streetwear similar to techwear, but it will feature even more tech-looking...

What aesthetic is trendy right now?

As the world moves into early 2023, fashion trends should be changing and evolving with it. Are they? Well, slowly. No matter which way you look at it, minimalism is...

Retro Pastel Aesthetic: Get Retro Chic with these 20+ Pastel Looks

Looking to add some freshness and fun into your wardrobe? Embrace the vibrant pastel tones of spring.

Silver Jewelry Trends That Will Dominate In 2023

Silver has a special place in the hearts of many, and in 2023 its popularity as an aesthetic metal is due largely to its ability to bring retro nostalgia to...

Wearable Steampunk: Aesthetic Inspo w/ Chunky Jewelry

Steampunk is an aesthetic that borrows heavily from both the punk movement and several vintage aesthetics.

Neon Aesthetic: Y2K vs Streetwear (15+ Outfits & Inspo)

The neon aesthetic is a vibe that comes from the athleisure trend - wearing sportswear and gym clothes as your regular clothes. There’s been some sneering among actual athletes ever...

Gray Aesthetic in Fashion: The New Scandi Minimalism

There’s a lot of variety when it comes to the aesthetic moods that can be achieved through clothing. One such example is gray, which has become an all-encompassing color for...

Lofi aesthetic fashion to nourish your inner artist

Lofi aesthetic is one of the many indie aesthetics that has taken the internet by storm in recent years.

Grandmacore Aesthetic & Clothes Inspiration

Hero image: MAISON MARGIELA distressed cardigan and print bag via Matches Fashion

Emilia Wickstead

Emilia Wickstead is a minimalist fashion designer based in London. Wickstead comes from New Zealand and first came to Europe to pursue art studies, not fashion. She launched her career...

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...